Make your employees and your customers Mind Hack Ambassadors...
Before automation and AI, companies focused on creating brand ambassadors. The fact is it's not anymore about your brand, but about the feelings, the thoughts, and the perception of people who are dealing with you, with your brand and with your product.
"Install the new software of infinite possibilities as your biological upgrade, and evolve beyond the human experience". Now you are becoming your future before it happens - Dr. Dispenza
Marketers today use emotions to sell. Neglecting the fact that experience should be new and renovated. Smart income approach is to use current emotions customers hold to create new experiences that change and transform their lives. They become "Human Becoming", not only human beings.
Marketing is dead & Sales is dead too...
The future is for elevating the Human Experience...
"The brand landscape is constantly changing and to survive, brands must adapt. Darwin was on to something when he observed: “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”
Who owns your brand?
Ten years ago, companies controlled brand relationships. Today, consumers do. If they create it, they own it. This power shift has been driven largely by technology, and the ability of people from all around the globe to share their experiences online. We are raising the most connected generation of consumers ever. To create a brand with value today, companies must compel these consumers to have a stake in the business – to buy in with a certain amount of emotional ownership. This is a special bond between brand and customer that makes the customer feel like they are a part of the business. It’s customer loyalty on steroids – more like customer partnership".
Simply, Turn your company and your skills into a human experience agency.